Toyota Motor North America (TMNA) reported robust sales for the first half of 2024, with a 14.3% increase in total vehicle sales, reaching 1,186,647 units.
Notably, electrified vehicle sales soared by 67.9%, totaling 454,197 units and representing 38.3% of TMNA’s total sales.
In June alone, Toyota sold 193,120 vehicles, a minor decrease of 1.2% from June 2023, but saw electrified vehicle sales jump 64.5% to 84,781 units. The Toyota division posted 164,777 vehicle sales in June and 1,019,436 for the first half, while Lexus recorded its best-ever first half with 167,211 units sold.
“Lexus achieved its best-ever first half, and Toyota remains the top retail brand,” said Jack Hollis, TMNA’s Executive VP of Sales. He attributed the success to a wide range of 29 electrified models and the company’s focus on customer satisfaction.
TMNA’s diverse portfolio continues to meet consumer demand for sustainable mobility, solidifying its leading market position.
For more information, visit Toyota’s official website.
