ZeroSum’s latest State of the Dealer report reveals a gradual increase in new vehicle inventory nearing the 3-million mark, while demand remains static.
The automotive retail agency highlights that despite higher inventory levels, the movement of new, used, and certified vehicles has stayed steady.
Vehicle prices have slightly rebounded from fall and winter lows, with the average new car priced at $50,571. Marketed price discounts have increased by $1,000 year-over-year. This trend underscores the need for dealers to focus on competitive pricing and inventory visibility to drive sales.
Jeff Englishmen, ZeroSum’s Vice President of Dealer Success, noted, “The slow inventory growth and flat movement rate will pressure dealers to refine pricing strategies and improve inventory visibility.”
The used vehicle market remains stable, with inventory and movement holding consistent since Fall 2023 at around 1.29 million units.
More at www.zerosum.ai.
