Cox Automotive’s latest forecast suggests U.S. new-vehicle sales in August will reach 1.445 million units, an 8.1% increase from last year and a 12.1% rise from July.
The seasonally adjusted annual rate (SAAR) is expected to stabilize at 15.4 million, slightly up from last August but down from July’s robust 15.8 million pace.
The forecast attributes this stability to additional selling days and the upcoming Labor Day weekend, which historically boosts sales. Improved incentives and healthy inventory levels, including new 2025 models, are expected to support this growth.
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