The Specialty Equipment Market Association (SEMA) recognized the automotive aftermarket’s leading innovations at its 2026 SEMA Show in Las Vegas, November 3–6.
More than 1,300 products competed across 15 categories, with winners selected for innovation, manufacturing quality, marketability, consumer appeal and technical achievement.
Among the winners, NAPA’s XcceleratoR XR Training Goggles earned top honors in emerging technology, while ADAS Depot’s CarCal QuickCal 5.0 calibration system captured the tools and equipment category.
Celette’s WebTools won for collision repair, and Bartec TPMS received recognition for its Sens-Rite tire-related technology.
Other award-winning products included performance components, automotive accessories, specialty tools and truck equipment.
SEMA CEO Mike Spagnola said the awards demonstrate the aftermarket industry’s ability to anticipate customer needs and bring innovative products to market.
The winning technologies highlight growing investment in technician training, advanced vehicle calibration, repair efficiency and specialized equipment expected to influence the aftermarket in 2027.
SEMA 2026 New Product Awards
